Selcom Tanzania incentivising digital payments by introducing Qwikrewards
24th October 2019, Dar es Salaam. Selcom in continued collaboration with Puma Energy and Mastercard have launched #BombaWeekends, a joint campaign that looks to reward consumers with up to 5% cash-back when they fill up at Puma Energy stations and pay via Mastercard QR. Besides the consumer reward objective, the campaign looks to bolster the governments efforts in formalising payments and transforming the country’s cash driven economy to a seamless and cashless industrial based economy while matching Tanzania’s financial inclusion objectives.
Rewarding customers who go cashless!
11 Week Campaign
Friday to Sunday 4-6pm
Across 52 Puma Stations
"...front runners need to add value to customers to accelerate adoption of digital payments
The more accessible and seamless we make cashless payments the more confident customers will become about leaving their homes without carrying cash."
Sameer Hirji
Executive Director
Selcom
"With this partnership, it is evident that we are the industry leaders when it comes to adoption of innovative payment solutions, providing payment flexibility and an overall superior experience to our customers every time they visit our locations.”
Dominic Dhanah
CEO
Puma Energy
”"We are confident that this initiative will not only offer customers a safe, reliable and cashless payment option at every Puma location across the country, but also support the country in its efforts to move beyond cash."
Frank Molla
Country Manager
Mastercard
#BombaWeekends cash-back mechanics run on Qwikrewards by Selcom. It allows Mastercard QR users to accumulate points or cash-back when they spend at participating Qwikrewards merchants. Redeemable at over 30,000 Mastercard QR merchant locations. Dial *150*15#. Learn more here.
Left, Selcom Head of Marketing, Baguma Ambari and Puma Attendant, Hamisi Ali demonstrate a Mastercard QR payment at Puma Upanga during #BombaWeekends launch.
