Company: Selcom Paytech Ltd

Location: Dar es Salaam, Tanzania

Type: Full-time | Senior Leadership Role

Selcom is Tanzania’s premier fintech and digital payments leader,

championing financial inclusion and enabling seamless digital transactions

across the region. As we scale our operations, we seek a strategic,

technology-driven, and execution-focused Head of Marketing to lead our

marketing vision, elevate Selcom and its brands, and drive growth on a

national, regional, and global scale.

KEY RESPONSIBILITIES

Tech-First Marketing Leadership

• Develop and execute innovative, data-driven marketing strategies tailored to the fintech, digital banking, e-commerce and payments ecosystems.

• Leverage advanced analytics and technology to optimize campaign performance and customer acquisition.

  Positioning & Product-Market Fit

• Create compelling, customer-centric narratives to position Selcom’s digital financial services for maximum market adoption and resonance.

• Conduct market research to identify emerging trends and ensure alignment with customer needs and competitive landscapes.

  Brand Building

• Elevate Selcom and its sub-brands to achieve household name status in

• Tanzania and establish recognition as a leading fintech player across Africa and globally.

• Develop and implement cohesive brand strategies that enhance visibility, credibility, and trust.

  Growth & Distribution

• Design and deploy hybrid distribution strategies combining Fast-Moving

• Consumer Goods (FMCG) principles with digital-first, viral growth tactics to accelerate user adoption.

• Optimize customer acquisition funnels and retention strategies to drive scalable growth.

  Media & Public Relation

  • Cultivate and maintain strong relationships with local and international media, regulators, government entities, clients, and fintech communities to amplify Selcom’s presence.

  • Represent Selcom in high-profile industry forums and events to enhance brand authority.

  Reputation Management

  • Oversee crisis communication strategies, ensuring proactive management of public perception and stakeholder trust.

  • Develop and implement robust PR frameworks to maintain a positive brand image across diverse audiences.

  Team Leadership

  • Build, mentor, and lead a high-performing marketing team to execute impactful campaigns that drive awareness, adoption, and customer loyalty.

• Foster a culture of creativity, accountability, and collaboration within the marketing function.

What we’re looking for

Tech-First Mindset: A forward thinking leader with a passion for leveraging technology to disrupt and innovate within the fintech sector

Industry Expertise: Deep knowledge of digital banking, payments, and financial services, with a proven track record of achieving strong product-market fit.

Local Influence: Established relationships with Tanzanian media, business communities, and regulatory bodies, with a nuanced understanding of the local market.

Leadership & Autonomy: A self-driven leader who thrives in autonomous environments, takes ownership of deliverables, and consistently delivers results.

Growth Expertise: Proven experience in blending FMCG-style distribution with digital marketing strategies to achieve viral growth and measurable outcomes.

Brand Architect: Demonstrated success in building and scaling brands to achieve national recognition and international credibility.

Team Management: Expertise in leading diverse teams, managing external agencies, and collaborating with cross-functional stakeholders to achieve business objectives.

Communication Skills: Exceptional verbal, written, and negotiation skills, with proficiency in modern PR, digital marketing, and stakeholder engagement strategies.

WHY JOIN SELCOM?

Lead Fintech Innovation: Be at the forefront of Tanzania’s financial technology transformation, driving meaningful impact through cutting-edge solutions.

Shape a Market Leader: Lead marketing for one of Africa’s most innovative fintech companies, with the opportunity to shape a globally recognized brand.

HOW TO APPLY

Please submit your CV and a concise cover letter to

careers@selcom.net with the subject line “Application –

Head of Marketing” by September 22, 2025. Applications will be reviewed on a rolling basis, and only shortlisted candidates will be contacted.

Join Selcom and lead the charge in transforming the future of fintech in Africa and beyond.

Solve Real Problems: Work with a passionate, mission-driven team to address real-world challenges through technology and financial inclusion.

Career Growth: Join a dynamic, fast-growing organization with opportunities to influence strategy at the highest levels.